A commentary I wrote for the Adventist Review back in 2007 when the Ashley Madison Agency had only a million or so in membership.
The Ashley Madison Agency “is committed to protecting and enhancing principles of personal freedom and social justice” and makes donations to causes such as civil rights and women’s health.” Basic membership is free and allows you to browse and observe; active membership costs $80 a month.
Behind the doors of this seemingly noble enterprise is a service industry fueled by its slogan “When Monogamy becomes Monotony.” It caters to married men and women who don’t want a divorce yet want an affair. One happy customer says “I . . . met a truly wonderful man. . . We have been together for over a year . . . We learned so much and will carry it on to our marriages.”
From Genesis to Shakespeare to television’s Desperate Housewives, infidelity spikes interest and conversations. Something about the forbidden and morally wrong is fodder for primetime news and hometown gossip. The media has given Ashley Madison airtime, albeit unfavorable press. Yet the more negative attention, the faster the agency grows: From just a few thousand members five years ago, it now has over a million!
The founder says, “I’m a marketer, filling a need in the market place” His clients are all affairs waiting to happen; he is merely providing a safe platform where they can be “honest and open” (about their infidelity)
Satan’s new approach is not to dissolve the marriage but to de-sanctify it and make it meaningless. He aggressively zeros in on the lonely and the discontented and uses books, talk shows, and therapists that promote self-indulgence in today’s I-need-to-take-of-myself society. As a result, what used to be taboo is now harmless indulgence. And it’s so easy for us to be drenched in self-pity and cry out “Poor me” rather than be draped in the righteousness of Christ and “not think about how to gratify the desires of the sinful nature.” (Romans 13:14, NIV)